Facebook, Instagram, TikTok, Twitter, LinkedIn, and Snapchat each act as their own unique voice box for your small business. It would be no surprise if your local screen printing company not only makes your company tees, they also sponsor the little league baseball team down the street, donate food to the church by the interstate exit, and hold an annual 5K supporting the town’s no-kill animal shelter.īusinesses like these are common in today’s society and they need to be able to have a greater outreach for their sincere endeavors. Like people, small businesses wear multiple hats. This means that in order for your company to fully capitalize on all they have to offer, each social media platform needs to have its own section of the digital marketing plan. In other words, while all social media platforms tend to fall under the same umbrella of community outreach and consumer influence, each platform intrinsically provides its own marketing benefits for your brand. Well, to fully understand the overall value and potential marketing impact of these digital branding kits you must be able to analyze and appreciate each platform as its own entity. The content created for these kits individually highlights each of the platform’s best qualities, producing images and interactive content that displays and reacts seamlessly on mobile or web. All of these, in turn, increase your site traffic, sales, and overall market influence.Ī social media kit is a customized package of marketing materials that are tailored specifically for the social media platforms on which you reside. If used correctly, social media kits can greatly impact your initial consumer perceptions and brand recognition as well as employee pride and customer loyalty. Like a first aid kit for your company’s digital presence, a well-built social media kit will provide everything you need to start, or even reestablish, your brand identity on any social media platform and more! Without one it will be hard to solidify your place as a leader in your market, whatever it may be. In our fast-paced digital climate of easily-bored audiences, a tailored social media kit is a must.
What is tough to figure out, though, is why business owners are hesitating to invest in one… This may be a clip edited for Instagram or images created the right size for Facebook in addition to information on your social handles and hashtags.Social media kits are becoming a staple in digital marketing packages and with all their potential benefits, it’s not hard to see why! An EPK may be a dedicated page on your website or its own published page.Ī social media kit includes information from your media kit repackaged for social media. Be sure to also include high resolution images of your logo.Ĭontact information: Include who the journalist should contact for more information as well as links to relevant web pages and social media pages.Īn electronic press kit (EPK) is a digital version of the traditional press kit. Provide photos, video clips and audio clips that can be used as part of a story.
Media: Most journalists need photos or other art to accompany stories. Include any relevant dates and times, unique features and how readers can participate. Specific product/event features: Provide details on the product or event that the journalist will be writing the story about. Additionally, provide some background on why the company was started and what your mission is. However, there are several key ingredients to include in any good media kit.Ībout Us: This section should include critical facts and details such as when the company was started and who the key executives or owners are. The recipe for the perfect media kit will vary depending on the type of business or brand.
Media kits are frequently used to provide information about product launches, an event or as a digital resume for bloggers, influencers or speakers.
#Digital media kit website free#
Free publicity awaits.Ī media kit is a pre-packaged set of information about a business or brand meant to inform the media and help them to write accurate stories about your business. So sign up for a free account and get cracking. Customize any of the media kit templates to match your brand and create a compelling story. Each media kit template is professionally designed and provides ample space to describe your business and provide other relevant facts and information. Whether you are getting ready for a product launch, setting up a press section on your website or getting materials ready for a client, these media kit templates will be sure to impress.
0 kommentar(er)
